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NeedsArch Report 7: Japanese Kabuki Face Mask Testing and Group Interview

posted Apr 5, 2016, 3:24 AM by INFO ICT   [ updated Apr 5, 2016, 3:35 AM ]
The 7th NeedsArch (NA) "Japanese Kabuki Face Mask Testing and Group Interview" was held on Monday, April 4th 2016 at Hanzomon.         

The purpose of group interview is that Isshin-do-honpo company will make a new brochure for producing a new face mask, which is given out at a big international conference this May so the company and designer need some information (e.g. value of the face mask, package design, skin care, Japanese souvenir and so on) and elicit fresh ideas and valuable comments from testers for selling face masks in USA and Europe in the near future.   

Japanese company (client) : Isshin-do-honpo (一心堂本舗)
NeedsArch Product Testers : 4 women from USA, UK and Germany

All testers did as follows;
  • Enjoy applying Kabuki face mask (20 mins)
  • Group interview (60 mins)
All testers rated and reviewed this product basically on the following;
  • Skin care
  • Ideas for global sales
  • Value of the product and package design (contents)

* Isshin-do Company from Tokyo originally sold traditional Japanese confectionery. Face masks printed with the Kabuki and a variety of patterns are available at stores and online. Of course they are rich in ingredients to make your skin more beautiful. Great products to enjoy applying Kabuki face mask and getting the other amusing face masks from 30+ patterns as Japanese cool souvenir.