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NeedsArch Report 5: Hijab Testing, Interview and Japanese Traditional Textile Dyeing Workshop

posted Jan 31, 2016, 8:54 PM by INFO ICT   [ updated Feb 1, 2016, 6:09 PM ]
The 5th NeedsArch (NA) "Hijab Testing, Interview and Japanese Traditional Textile Dyeing Workshop" was held on Saturday, January 30th 2016 at Tomita Somekogei in Waseda (Shinjuku ward).         

The purpose of this interview is that Tomita Somekogei company will export silk scarves which are all handmade and produced in Japan to Asia (especially Malaysia and Indonesia) so the producer, Culture Generation Japan, need some information (e.g. design, color, quality, price and so on) and elicit fresh ideas and opinions from testers for marketing and building world-class branding!   

Japanese company (client) : Culture Generation Japan (producer and brand manager)
NeedsArch Product Testers : 4 Muslim women using Hijab from 3 countries 

All testers did as follows;
  • Enjoy hands-on acitivity creating your own original silk wrapping cloth "fukusa (袱紗)"
  • Lecture about the history of dyeing and textiles in Tokyo (Edo Komon and Sarasa) by Mr. Tomita
  • Atelier tour learning the process of dyeing and technique
All testers rated and reviewed this new groundbreaking product basically on the following:
  • Price range
  • Ideas for global sales
  • Value of the product

*Tomita Somekogei is one of the dyeing companies representing Shinjuku, and takes on a challenge not only depending on their business producing Kimono but creating new brands, which revitalized other dyeing companies in Shinjuku based on a success case Tomita Somekogei. (「染の新宿」活性化事業)