The 4th NeedsArch (NA) "MASKING COLOR EVENT" was held on Saturday, October 17th 2015 at CLUB PETU in Harajuku.
The purpose of this event to export Masking Color, which is a strippable water-based paint that can be peeled off after painting and re-adhered to flat surfaces such as walls or glass, to abroad and elicit fresh ideas and opinions from testers for marketing and building world-class branding!
Japanese company (client) ： Taiyo Toryo Co., Ltd. (太洋塗料株式会社)
NeedsArch Product Testers ： 16 participants from 12 countries
The Participants did as follows;
All product testers rated and reviewed this new groundbreaking product basically on the following:
All participants from USA, Germany, France, England, Canada, Malaysia, Philippines, India, Indonesia, China, Korea and Myanmar had fun in thier own ways with Masking Color and enjoyed a Saturday afternoon creating their original ornaments for Halloween and Christmas! We ICT staff interviewed all testers after workshop. We hope all participants enjoyed peeling off after drying at home!