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NeedsArch Report 4: MASKING COLOR EVENT

posted Oct 19, 2015, 5:20 PM by INFO ICT   [ updated Feb 25, 2016, 12:08 AM ]
The 4th NeedsArch (NA) "MASKING COLOR EVENT" was held on Saturday, October 17th 2015 at CLUB PETU in Harajuku.
 
The purpose of this event to export Masking Color, which is a strippable water-based paint that can be peeled off after painting and re-adhered to flat surfaces such as walls or glass, to abroad and elicit fresh ideas and opinions from testers for marketing and building world-class branding!   

Japanese company (client) :  Taiyo Toryo Co., Ltd. (太洋塗料株式会社)
NeedsArch Product Testers :  16 participants from 12 countries 

The Participants did as follows;
  • Created your own original ornaments and decorations for Halloween and Christmas
  • Experienced peeling off after painting (at home)
  • Drew pictures, characters and seasonal decorations on mirror, tables and chairs
All product testers rated and reviewed this new groundbreaking product basically on the following:
  • Ease of use
  • Ideas for global sales
  • Value of the product
All participants from USA, Germany, France, England, Canada, Malaysia, Philippines, India, Indonesia, China, Korea and Myanmar had fun in thier own ways with Masking Color and enjoyed a Saturday afternoon creating their original ornaments for Halloween and Christmas! We ICT staff interviewed all testers after workshop. We hope all participants enjoyed peeling off after drying at home!

*”Masking Color” is one of the select products in More Than Project 2015 (Japan Brand Development Assistance Program) which is an initiative of the Ministry of Economy, Trade and Industry (METI). GOOD DESIGN AWARD 2013.