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NeedsArch Report 3: Mashiko Pottery Teaware Competiton by Sayamacha Branding Project

posted Mar 1, 2015, 10:56 PM by INFO ICT   [ updated Nov 5, 2015, 10:49 PM ]
The 3rd NeedsArch (NA) "Mashiko Pottery Teaware Competiton by Sayamacha Branding Project" has been done on February 28th Saturday 2015 at CLUB PETU in Harajuku.
The purpose of competiton was to export beautiful designed teawares, Mashiko-yaki potteries (急須), which created by young pottery artists in Mashiko (Tochigi) to USA, and sell new teawares on oversea markets with Saymacha (狭山茶) for building world-class branding!   

Japanese company (client) :  Sayamacha Branding Project
NeedsArch Product Testers :  14 participants from different countries 

The Participants did as follows;
  • Learning steeping method for Japanese tea and Mashiko-yaki from short presentation
  • Ranking for teawares from No.1 to No.3 (visual evaluation)
  • Evaluation for teawares which one is the best after brewing Sayamacha (overall evaluation)
All participants from USA, Italy, Turkey, Uzbekistan, China, Philippines, Australia and more had a special experience how to brew Japanese tea and enjoyed a Saturday afternoon having a tea party with Japanese snacks. We hope participants got a deeper understanding of Japanese "Tea" and "Mashiko-yaki" !!  

YouTube LIVE! “Mashiko Pottery Teaware Competition 2015″

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