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NeedsArch 17: GINZA THEATRICAL NIGHT TOUR

posted Jan 30, 2019, 6:48 PM by INFO ICT   [ updated Jan 30, 2019, 6:52 PM ]
The 17th NeedsArch (NA) "GINZA THEATRICAL NIGHT TOUR" was held on January 25 and 29, 2019 in Ginza. 

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Purpose of the tour:

To hear opinions and suggestions for the promotion, content and the operations of the new form of tour which combines sightseeing and entertainment.

  • Japanese company (client) : Film / Theatre production company
  • NeedsArch tour participants : around 100 people at each time slot (e.g. USA, Canada, Mexico, UK, Italy, France, Germany, Spain, Belgium, Ireland, Netherlands, Poland, Uruguay, Switzerland, Norway, Austria, Turkey, Saudi Arabia, Oman, South Africa, Singapore, Philippines, Indonesia, Malaysia, Vietnam, Myanmar, Australia, Korea, China, Hong Kong, Taiwan and so on)


All tour participants did as follows;

  • Questionnaire (10 mins)
  • Group interview (30~40 mins)
All testers rated and reviewed the tour basically on the following;
  • Ideas and suggestions how we promote the tour for foreign visitors/residents
  • Value of basic ponits (e.g. concept, operation, attactive point, adequate price/duration/time and so on)