NeedsArch Report 15: Beauty Devices Testing Event and Group Interview

The 15th NeedsArch (NA) "Beauty Devices Testing Event and Group Interview" was held on November 4 and 12, 2017 in Toyocho.  --------------------------------------------------------- Purpose of the event: To hear opinions and suggestion for how we promote "home-use beauty devices" to Singapore and Malaysia. J apanese company (client)　： Beauty Appliances Company (Manufacturing, distribution of electronic beauty and health equipment, fitness machines, cosmetics, and health care products) NeedsArch Product Testers　： 12 women (from Singapore and Malaysia) All testers did as follows; Questionnaire (online) Testing home-use beauty devices - 3 products: 1 body slimming and 2 facial cares (60 mins) Group interview (60 mins) All testers rated and reviewed home-use beauty devices basically on the following; Ideas and suggestions how we promote the beauty devices to Singapore and Malaysia Value of 3 products (e.g. Sales/Price acceptability, concept, design, function so on)