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NeedsArch Report 15: Beauty Devices Testing Event and Group Interview

posted Dec 17, 2017, 6:51 PM by INFO ICT   [ updated Dec 17, 2017, 6:53 PM ]
The 15th NeedsArch (NA) "Beauty Devices Testing Event and Group Interview" was held on November 4 and 12, 2017 in Toyocho. 


Purpose of the event:

To hear opinions and suggestion for how we promote "home-use beauty devices" to Singapore and Malaysia.

apanese company (client) :
 Beauty Appliances Company (Manufacturing, distribution of electronic beauty and health equipment, fitness machines, cosmetics, and health care products)
NeedsArch Product Testers : 12 women (from Singapore and Malaysia)

All testers did as follows;
  • Questionnaire (online)
  • Testing home-use beauty devices - 3 products: 1 body slimming and 2 facial cares (60 mins)
  • Group interview (60 mins)
All testers rated and reviewed home-use beauty devices basically on the following;
  • Ideas and suggestions how we promote the beauty devices to Singapore and Malaysia
  • Value of 3 products (e.g. Sales/Price acceptability, concept, design, function so on)