NeedsArch 7
[April 4th, 2016]


NeedsArch 6
[April 16-17th, 2016]

NeedsArch 6: Kanazawa Pre-Monitor Tour


NeedsArch 5
[January 30th, 2016]




NeedsArch 4
[October 17th, 2015]
 
 
 


NeedsArch 3 
    [February 28th, 2015]    
Mashiko Pottery Teaware Competition




NeedsArch 2
[November 29th, 2014]
 
 
 
NeedsArch 1
[October 24th, 2014]

 



- those people who want to contribute to Japanese society, 
export high-quality "Made in Japan" products to the world
and support Japanese companies for buiding world-class branding!
Japanese products lovers are welcome! 


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NeedsArch Report 10: Free Kyogen Show "Kagyu" and Exhibition "This is Kyosai" in Shibuya

posted Mar 6, 2017, 11:55 PM by Tsubasa Kato   [ updated Mar 7, 2017, 1:58 AM ]


  







関連記事:

タブレットに狂言ガイド 5カ国語で解説
http://headlines.yahoo.co.jp/hl?a=20170303-00000092-san-bus_all

訪日外国人も言葉を理解しながら狂言鑑賞 NTT東日本などが5カ国語対応タブレット体験会
http://j.sankeibiz.jp/article/id=854

狂言鑑賞の外国人お助け NTT東などが5カ国語対応のタブレット開発

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Purpose of the interview:
To hear your opinion and suggestion for improvement on the application and other information tools.
Your opinion will be utilized to improve the application in order to further enhance foreign tourists'
understanding of Japanese culture which add more values & attractiveness to their visit.

J
apanese company (client) :
 TOPPAN PRINTING CO., LTD and Tokyu Bunkamura
NeedsArch Product Testers : 20 (5 participants × 4 languages: English, French, Korean and Chinese)

All testers did as follows;
  • Enjoy Kyogen viewing and exhibition
  • Testing to use Multilingual Guide (via smartphone) and Information Tablet both in 4 languages
  • Questionnaire about the event (Kyogen show and Exhibition), Multilingual Guide ad so on


 

 

 

 

 



 





NeedsArch Report 9: Free Craftwork Experiences (Edo Kiriko, Katazome, and Kumihimo) by TOKYO Teshigoto

posted Oct 16, 2016, 6:46 PM by Tsubasa Kato   [ updated Nov 14, 2016, 5:03 PM ]

The 9th NeedsArch (NA) "Free Craftwork Experiences (Edo Kiriko, Katazome, and Kumihimo) by TOKYO Teshigoto" was held in October and November 2016 in Tokyu Plaza Ginza. 

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Purpose of the interview: For Japanese traditional crafts (souvenir) development and marketing

TOKYO Teshigoto and LIVES Inc. will sell and market research Japanese souvenirs to foreign tourists and residents  
so they have a group interview to get some information about souvenir, shopping, tour plan in Japan and so on. 

J
apanese company (client) :
 LIVES Inc. | TOKYO Teshigoto
NeedsArch Product Testers : 18 (6 participants × 3 workshops & group interviews)

All testers did as follows;
  • Experience craft workshop "Edokiriko", "Katazome" and "Kumihimo" (30~40 mins)
  • Group Interview (60 mins)
All testers rated and reviewed the crafts (and Japanese souvenirs) basically on the following;
  • Ideas and suggestions how we sell Japanese crafts to foreigners
  • Value of the crafts (e.g. design, price, size, and improvement points)

"TOKYO Teshigoto" - is an initiative that conveys to Japan and the world the exquisiteness of the sophisticated handworks or "teshigoto" of the masters known as the "Takumi", by shedding light on their traditional skills. In addition to spreading the Edo aesthetics of "iki" and "inase", and appealing the outstanding everyday functionalities of their crafts, the Takumi are challenging new types of crafts brimming with Tokyo sensations so more people can enrich their lifestyles with traditional crafts.



1. Edo Kiriko "江戸切子" workshop and group interview on October 8th, 2016

6 ICT members joined the Free Craftwork Experience (Edo Kiriko) on Oct 8. One by one, they made a simple pattern using a glass-cut machine on a glass plate, then brought it home as a souvenir!
After the experience, we had talked about Japanese traditional crafts in the group interview.

  

   


2. Katazome "型染め" workshop and group interview on October 15th, 2016

 

 

 


3. Kumihimo "組紐" workshop and group interview on November 12h, 2016

 

 

 

 

 

 





NeedsArch Report 8: Ozu Washi Making, Museum Tour, and Group Interview

posted Sep 26, 2016, 1:26 AM by Tsubasa Kato   [ updated Sep 27, 2016, 9:10 PM ]

The 8th NeedsArch (NA) "Ozu Washi Making, Museum Tour, and Group Interview" was held on Saturday, September 24th 2016 in Nihonabshi. 
It might have been a bit challenging to make a sheet of Washi paper using a traditional bamboo mat, but it was good that everyone succeeded at the end!
     
The purpose of group interview is For product (souvenir) development.
Cool Japan Souvenir Society (CJSS) will introduce Japanese souvenirs and plan tour guides for foreign tourists visiting Japan so they have a group interview to get some information about souvenir, shopping, tour plan in Japan and so on.

J
apanese company (client) :
 Cool Japan Souvenir Society (CJSS)
NeedsArch Product Testers : 6 women from USA, England, Indonesia, Korea and Singapore

All testers did as follows;
  • Enjoy making Ozu washi (30 mins)
  • Museum Tour (40 mins)
  • Group Interview (60 mins)
All testers rated and reviewed the tour, Japanese souvenirs and tour plan basically on the following;
  • Ideas for tour plan, shopping, and related to Japanese souvenirs
  • Value of the museun tour, washi products and so on.

* Cool Japan Souvenir Society (CJSS) - to introduce Japanese souvenir to all tripper


   

  



NeedsArch Report 6: Kanazawa Pre-Monitor Tour

posted Jun 2, 2016, 8:32 PM by INFO ICT   [ updated Jun 3, 2016, 2:14 AM ]

The 6th NeedsArch (NA) "Kanazawa Pre-Monitor Tour" was held on Sat-Sun, April 16-17th 2016 at Kanazawa.         

The purpose of pre-monitor our is that CREA voyage
 will plan once-in-a-lifetime experience VIP tours visiting Sake Brewery, best traditional craft companies (e.g. Kutani-yaki, Kaganui), Ryotei and more especially for Westerners, so the company the feedback (e.g. value of sightseeing spots, schedule, Taxi transport, an English-speaking guide, the level of service and attractions) to make a commercial tour better. We elicited informative ideas and valuable comments from travelers to offer a exclusive tour in the near future.   


Japanese company (client) : 
CREA voyage
NeedsArch travelers           : 1 woman from USA and 2 women from Japan

All travelers did as follows;
  • Questionnaires (each sightseeing spots)
  • Group interview (60 mins~/per day)
All travelers rated and reviewed the tour basically on the following;
  • Feedback the tour (e.g. hands-on activity ◎)
  • Ideas for the tour (e.g. suggestion: how to buy souvenirs)
  • Value of the tour (e.g. simultaneous translator timing)
* CREA voyage is a travel agency providing tailor made tours, exclusive for those who seek for the authentic cultural experiences in Kanazawa, Japan.





  

 

 


 


NeedsArch Report 7: Japanese Kabuki Face Mask Testing and Group Interview

posted Apr 5, 2016, 3:24 AM by INFO ICT   [ updated Apr 5, 2016, 3:35 AM ]

The 7th NeedsArch (NA) "Japanese Kabuki Face Mask Testing and Group Interview" was held on Monday, April 4th 2016 at Hanzomon.         

The purpose of group interview is that Isshin-do-honpo company will make a new brochure for producing a new face mask, which is given out at a big international conference this May so the company and designer need some information (e.g. value of the face mask, package design, skin care, Japanese souvenir and so on) and elicit fresh ideas and valuable comments from testers for selling face masks in USA and Europe in the near future.   

Japanese company (client) : Isshin-do-honpo (一心堂本舗)
NeedsArch Product Testers : 4 women from USA, UK and Germany

All testers did as follows;
  • Enjoy applying Kabuki face mask (20 mins)
  • Group interview (60 mins)
All testers rated and reviewed this product basically on the following;
  • Skin care
  • Ideas for global sales
  • Value of the product and package design (contents)

* Isshin-do Company from Tokyo originally sold traditional Japanese confectionery. Face masks printed with the Kabuki and a variety of patterns are available at stores and online. Of course they are rich in ingredients to make your skin more beautiful. Great products to enjoy applying Kabuki face mask and getting the other amusing face masks from 30+ patterns as Japanese cool souvenir.


 


 


 


 



NeedsArch Report 5: Hijab Testing, Interview and Japanese Traditional Textile Dyeing Workshop

posted Jan 31, 2016, 8:54 PM by INFO ICT   [ updated Feb 1, 2016, 6:09 PM ]

The 5th NeedsArch (NA) "Hijab Testing, Interview and Japanese Traditional Textile Dyeing Workshop" was held on Saturday, January 30th 2016 at Tomita Somekogei in Waseda (Shinjuku ward).         

The purpose of this interview is that Tomita Somekogei company will export silk scarves which are all handmade and produced in Japan to Asia (especially Malaysia and Indonesia) so the producer, Culture Generation Japan, need some information (e.g. design, color, quality, price and so on) and elicit fresh ideas and opinions from testers for marketing and building world-class branding!   


Japanese company (client) : Culture Generation Japan (producer and brand manager)
NeedsArch Product Testers : 4 Muslim women using Hijab from 3 countries 


All testers did as follows;
  • Enjoy hands-on acitivity creating your own original silk wrapping cloth "fukusa (袱紗)"
  • Lecture about the history of dyeing and textiles in Tokyo (Edo Komon and Sarasa) by Mr. Tomita
  • Atelier tour learning the process of dyeing and technique
All testers rated and reviewed this new groundbreaking product basically on the following:
  • Price range
  • Ideas for global sales
  • Value of the product

*Tomita Somekogei is one of the dyeing companies representing Shinjuku, and takes on a challenge not only depending on their business producing Kimono but creating new brands, which revitalized other dyeing companies in Shinjuku based on a success case Tomita Somekogei. (「染の新宿」活性化事業)



 

 

 

 

 

 
 
 
  
 

 

 






NeedsArch Report 4: MASKING COLOR EVENT

posted Oct 19, 2015, 5:20 PM by INFO ICT   [ updated Feb 25, 2016, 12:08 AM ]

The 4th NeedsArch (NA) "MASKING COLOR EVENT" was held on Saturday, October 17th 2015 at CLUB PETU in Harajuku.
 
The purpose of this event to export Masking Color, which is a strippable water-based paint that can be peeled off after painting and re-adhered to flat surfaces such as walls or glass, to abroad and elicit fresh ideas and opinions from testers for marketing and building world-class branding!   

Japanese company (client) :  Taiyo Toryo Co., Ltd. (太洋塗料株式会社)
NeedsArch Product Testers :  16 participants from 12 countries 

The Participants did as follows;
  • Created your own original ornaments and decorations for Halloween and Christmas
  • Experienced peeling off after painting (at home)
  • Drew pictures, characters and seasonal decorations on mirror, tables and chairs
All product testers rated and reviewed this new groundbreaking product basically on the following:
  • Ease of use
  • Ideas for global sales
  • Value of the product
All participants from USA, Germany, France, England, Canada, Malaysia, Philippines, India, Indonesia, China, Korea and Myanmar had fun in thier own ways with Masking Color and enjoyed a Saturday afternoon creating their original ornaments for Halloween and Christmas! We ICT staff interviewed all testers after workshop. We hope all participants enjoyed peeling off after drying at home!

*”Masking Color” is one of the select products in More Than Project 2015 (Japan Brand Development Assistance Program) which is an initiative of the Ministry of Economy, Trade and Industry (METI). GOOD DESIGN AWARD 2013.


 

 

 

 

 

 

 
 
 

 

 

 

 

 

 
 
 

 
  
 

 

  

 

 




 













NeedsArch Report 3: Mashiko Pottery Teaware Competiton by Sayamacha Branding Project

posted Mar 1, 2015, 10:56 PM by INFO ICT   [ updated Nov 5, 2015, 10:49 PM ]

The 3rd NeedsArch (NA) "Mashiko Pottery Teaware Competiton by Sayamacha Branding Project" has been done on February 28th Saturday 2015 at CLUB PETU in Harajuku.
 
The purpose of competiton was to export beautiful designed teawares, Mashiko-yaki potteries (急須), which created by young pottery artists in Mashiko (Tochigi) to USA, and sell new teawares on oversea markets with Saymacha (狭山茶) for building world-class branding!   

Japanese company (client) :  Sayamacha Branding Project
NeedsArch Product Testers :  14 participants from different countries 

The Participants did as follows;
  • Learning steeping method for Japanese tea and Mashiko-yaki from short presentation
  • Ranking for teawares from No.1 to No.3 (visual evaluation)
  • Evaluation for teawares which one is the best after brewing Sayamacha (overall evaluation)
All participants from USA, Italy, Turkey, Uzbekistan, China, Philippines, Australia and more had a special experience how to brew Japanese tea and enjoyed a Saturday afternoon having a tea party with Japanese snacks. We hope participants got a deeper understanding of Japanese "Tea" and "Mashiko-yaki" !!  

YouTube LIVE! “Mashiko Pottery Teaware Competition 2015″

Teaware Lists
 
 
 
 
 
 

 

 
 
 
 
 
 
 
 

 



 

NeedsArch Report 2: Face Pack by Isshin-do Honpo

posted Jan 7, 2015, 9:38 PM by INFO ICT   [ updated Nov 5, 2015, 10:51 PM ]

The 2nd NeedsArch (NA) "Kabuki Face Pack by Isshin-do Honpo" has been done on November 29th Saturday 2014 at Studio PETU in Harajuku. The interview content of this time’s NA was Japanese Kabuki face mask's testing. The products were developed by Isshin-do and sold at Kabuki-za and Narita and Haneda International Airport. This product is popular among foreign people as souvenir of travel in Japan!

Japanese company (client) : 一心堂本舗 (Isshin-do Honpo)
NeedsArch Product Testers :  2 Americans and 1 Canadian  

The purpose of interview was to find out various views about following things;

Is the “Kabuki face mask” accepted in North America?

Face masks are used as a dairy skin care item in Japan, however, what do people in North America do for their dairy skin care?

What do people in North America do as special skin care?

ICT asked three interviewees about above three things by various questions. The interviewees tested the “Kabuki face mask” and they gave us frank feedback and impressions. The interviewees seemed to enjoy this NA project so much!




    

 

 

 


ICT will keep developing and improving this project more and more!

If you are interested in NA project, why don’t you register now?   REGISTER HERE! 


We are sure you would have lots of fun by our NA project! You can create wonderful time just joining our NA project.



NeedsArch Manager,
Yoko Taniguchi

NeedsArch Report 1: Japanese rice crackers by Isshin-do Honpo

posted Oct 30, 2014, 4:30 AM by INFO ICT   [ updated Nov 5, 2015, 10:53 PM ]

ICT had a NeedsArch study and workshop for international students at Senshu University (専修大学) on October 24th. We interviewed the students in 3 groups after we hold Japanese snacks workshop.

Japanese company (client) : 一心堂本舗 (Isshin-do Honpo)
NeedsArch Product Testers :  11 international students at Senshu University


 

 

 

 

 
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