【学LEARN】 Business Culture Class (BCC) 08 "The World’s Most Popular Brand: Japan!"

posted Nov 15, 2015, 7:36 PM by INFO ICT   [ updated Nov 15, 2015, 10:21 PM ]
::::: Class Report on November 14th, 2015:::::


We held our "Business Culture Class (BCC) 08" on Saturday, November 14th, and discussed 3 main points linked to "Japan-brand" after talking our image of Japan from both Japanese and foreigners slides.

  • Which “brand image” of Japan do like best? Are there any others?

  • Which do you think has the best international appeal?

  • Are there any Japan-brand images that are harmful to Japan’s reputation?

About the second point above - "Which do you think has the best international appeal?", we came up with some attractive aspects of Japan such as traditional (history), high technology, game, Kawaii, safe which suit the best international appeal. 

The most exciting part is to make a poster in Japanese style for promoting "made in Japan". One of our members had a unique idea making a poster (for a moving company) with carton boxes printed on names and logos of famous Japanese companies/brands.

We all have different images and tastes of Japan so we think how to build "Japan-brand" for appealing international and promote our country to attract all nationalities from different countries!

Hope you enjoyed a great Saturday afternoon, and we are looking forward to seeing you at next BCC class!